Good design is more than making something look pretty. It is an investment into your company’s identity and public perception - it’s brand. Good design is about targeted strategy, executed in a memorable and meaningful way.

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Working with a designer for your first time can be daunting. Even for those who have worked with designers in the past, working with a new designer can be mentally challenging to think about. It is a very important relationship, cultivated over time, nurtured with care and experience, one that needs to work for both people involved.

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I like to think of this process being quite similar to finding a mate.